Scope of Services
1. China Market Entry Strategy
Market and category assessment for China
Entry pathway design (cross-border e-commerce or local presence)
Risk evaluation and phased market approach
2. Brand Architecture & Localization
Adaptation of brand narrative and value proposition for the Chinese market
Cultural and communication alignment while preserving core brand identity
3. Go-to-Market & Channel Strategy
Strategic planning for platforms such as Tmall Global, JD Worldwide, and social commerce
Channel structure and rollout sequencing
4. Local Partner Coordination
Identification and coordination of China-based partners
Acting as a strategic bridge to reduce information asymmetry and operational risk
5. Digital Presence & Content Direction
Guidance on China-facing digital assets and content logic
Strategic direction rather than day-to-day platform operation
6. Trade Fair Support & Representation in China
Selection and evaluation of relevant industry exhibitions in China
Support with registration and preparation
On-site exhibition representation, product introduction, and business communication
Post-event lead consolidation and follow-up recommendations
Scope of Services
1. China Market Entry Strategy
Market and category assessment for China
Entry pathway design (cross-border e-commerce or local presence)
Risk evaluation and phased market approach
2. Brand Architecture & Localization
Adaptation of brand narrative and value proposition for the Chinese market
Cultural and communication alignment while preserving core brand identity
3. Go-to-Market & Channel Strategy
Strategic planning for platforms such as Tmall Global, JD Worldwide, and social commerce
Channel structure and rollout sequencing
4. Local Partner Coordination
Identification and coordination of China-based partners
Acting as a strategic bridge to reduce information asymmetry and operational risk
5. Digital Presence & Content Direction
Guidance on China-facing digital assets and content logic
Strategic direction rather than day-to-day platform operation
6. Trade Fair Support & Representation in China
Selection and evaluation of relevant industry exhibitions in China
Support with registration and preparation
On-site exhibition representation, product introduction, and business communication
Post-event lead consolidation and follow-up recommendations
