Our Chinese Team
We combine European and Chinese perspectives to help EU companies navigate the Chinese market with clarity, cultural understanding, and long-term vision.
Linge Li, PhD
Based in the Netherlands, I specialise in China–EU market entry, channel development, and cross-border operational setup.
Through hands-on experience, I have observed that the primary challenges brands encounter when entering Europe or China are often not about the opportunity itself, but rather information asymmetry, flawed entry strategies, and a lack of alignment with local execution realities.
I work closely with local and international partners, including brands, distributors, service providers, and external advisors, to ensure that each project is built on a compliant, realistic, and scalable foundation.
Founder
Tianwen Branding Consultancy
For over a decade, Tianwen has helped brands grow from zero to scale, supporting more than a thousand brands across different stages of development.
We work with founders who seek clarity — not shortcuts — and who understand that sustainable growth comes from deep brand understanding, solid product logic, and a clear business model.
Our strength lies not in trends, but in structure.
Gaowo legal and IP consultancy
Gaowo provide end-to-end legal support for intellectual property, covering everything from IP strategy and registration to enforcement and litigation.
Consenyu Branding Management
The company focuses on brand architecture, market positioning, and integrated marketing systems that support long-term growth.
Its work spans from market entry strategy and product structure to content-driven branding and channel execution.
Consenyu has supported both international brands entering China and leading domestic brands in achieving scalable market expansion.