Module 4 — Channels & Go-to-Market 渠道构建与落地执行

Marketplace entry strategy (Amazon EU, Bol.com, Tmall Global, JD Worldwide)

电商平台进入策略（Amazon EU、Bol、天猫国际、京东全球）

DTC and marketplace parallel strategy

DTC 与平台并行策略设计

Social and paid media direction (Meta, TikTok, Xiaohongshu)

社媒与付费投放方向规划（Meta、TikTok、小红书）

Channel structure and rollout sequencing

渠道结构与分阶段落地顺序

Budget logic and KPI framework suggestion

预算逻辑与 KPI 框架建议