Market Support Team
Local insight, cultural translation and business connections.
Why work with us
China is one of the world’s most dynamic consumer and supply-chain markets, but entering it requires more than translation. European brands need to understand local consumer behavior, platform culture, communication style, business etiquette and partnership structures.
Yuanix helps European companies explore the Chinese market through a combination of European-based coordination and China-based local support. Our China network provides cultural insight, market feedback, content localization, supplier or partner sourcing, and business development support, helping brands move from curiosity to a clearer market entry pathway.
Linge Li, PhD
Based in the Netherlands, I specialise in China–EU market entry, channel development, and cross-border operational setup.
Through hands-on experience, I have observed that the primary challenges brands encounter when entering Europe or China are often not about the opportunity itself, but rather information asymmetry, flawed entry strategies, and a lack of alignment with local execution realities.
I work closely with local and international partners, including brands, distributors, service providers, and external advisors, to ensure that each project is built on a compliant, realistic, and scalable foundation.
Founder
Consenyu Branding Management
We focuses on brand architecture, market positioning, and integrated marketing systems that support long-term growth.
Its work spans from market entry strategy and product structure to content-driven branding and channel execution.
Consenyu has supported both international brands entering China and leading domestic brands in achieving scalable market expansion.